Media Communication: Technologies of Application in Screen Discourse

The purpose of the research is to analyze communicative relationship screen culture with viewer, determine forms and means media influence on audience, rethink concept “media manipulation” outline importance non-verbal semiotics television. methodology carried out by analyzing synthesizing activities modern mass based on: empirical method, which manifested in observing comparing general trends development communication processes; method theoretical substantiation arts work, particular, television, context manifestation special viewer; a systematic approach that allows analyzing, specifying, clarifying generalizing all stages technology using media. scientific novelty due identification strategies tactics for use various manifestations verbal specific examples television programs. wordless are analyzed detail, dialectic visual-verbal image explained, technologies manipulation discourse formed. Conclusions. In course research, we have studied detail determined dependence typical audience targeting. With help deciphering methods influence, has been NLP neuromarketing domestic market proved. Specific tools revealed example political talk shows their hosts.